KEYNOTE: Building Belonging: Every Practice a Community, Every Client a Member
Build Belonging is about making the leap from being another advisor competing for attention to becoming the leader of a tribe. It鈥檚 not about serving everyone; it鈥檚 about finding your someone's鈥攃lients who don鈥檛 just work with you but feel they belong with you.
Learning Objectives:
How to break free from commoditization by offering clients something they can't find elsewhere.
How to build a community, not a client list, around a "big idea" that promotes loyalty and referrals.
How to design and stage experiences that are meaningful, memorable and highly personal. Create a story that clients need to share.